.Manly Bands is actually a direct-to-consumer dealer of males's bands. The provider launched in 2016 after John Ruggiero, the founder with his other half Michelle, could not find a suited wedding band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, we talked about the provider's founding, special band components, and extra. Since then, Manly Bands has gotten its manufacturer. The creation of rings coming from, mention, Port Daniel's whiskey gun barrels or even Fender guitar cords develops convincing online video, points out Ruggiero, excellent for storytelling on social networks and also in other places.The whole audio of our conversation is actually ingrained listed below. The transcript is actually revised for span and also clarity.Eric Bandholz: Offer our team a run-through of what you do.John Ruggiero: My partner, Michelle, as well as I began an online ring company referred to as Manly Bands in 2016 to resolve a concern of wedding bands for men. Our team were merely gotten married to. I have sizable fingers and couldn't find a band that I liked that was actually certainly not overpriced. My options were actually ordering coming from a magazine or having one thing custom-built.I wound up buying coming from a web site. The band showed up in a standard mailer, without any box or customer service. It was an unpleasant adventure through today's ecommerce specifications.Our experts received wed, relocated to Florida, and needed a work. Our experts informed ourselves, "We're each business owners. Why don't our team create our personal company?" Our team discussed the types of troubles our team 'd viewed as well as how to resolve all of them. My ring adventure showed up, and also our team chose to make an effort to resolve it for various other fellas.Our objective when our experts began was actually to pay out rent. We assumed making a pair 1000 bucks a month from this would be wonderful. Our experts considered it a lifestyle organization, certainly not high-growth. It was just Michelle and me in our garage creating rings and also sending all of them bent on clients. Our team had appealed something. Our notification resonated with potential customers.Michelle as well as I create an excellent crew. I formulate suggestions, and she's the implementer. A bunch of our success mosts likely to her imaginative thoughts. She names the rings and also establishes personalities. She connects the bands to customers. Explaining a band solely as "eight-millimeter black" really did not suffice.Our company designed bands from one-of-a-kind components, such as Jack Daniel's gun barrels or special metals. The business took off. Ever since, we have actually grown greatly. Our experts right now have over 55 individuals in the Manly Bands family members. About one-half of those are band artisans that do work in our recently acquired manufacturing outlet in Utah.Bandholz: When did you obtain a maker?Ruggiero: About a year as well as a fifty percent back. We had been their consumer for a long times, so we understood them well. Many of their company was actually wholesale, which really did not enthusiasm our team-- mosting likely to mom-and-pop jewelry experts. They preserved their retail clients and also brand name. Our experts obtained a number of their resources as well as took over workers.Causing a manufacturing staff has been one of the greatest factors our company've carried out. It is actually been astonishing to walk out there as well as view them make rings out of Fender guitar strands or metal from an M1 Abrams storage tank.Bandholz: How does in-house production effect advertising and marketing?Ruggiero: It is actually been big. Taking a video camera to the other side of the office and also filming the staff utilizing lathes to cut the metallic poles or even bourbon gun barrels into bands makes for extraordinary video. Our experts possess our electronic camera team out there constantly. Our team utilize that footage on our social networking sites as well as in our adds as well as bulletins. We try to market that because many providers in the guys's ring room do not manufacture. They drop ship or order coming from foreign and after that ship it out. But our experts desire it to last a lifetime and be one thing people can easily take honor in.We've had a ton of results along with our armed forces ancestry collection, where our team resource distinct armed forces components. Our experts have the M1 Garand rifle stock, the lumber component, from World War I. Watching our team put that in the lathe as well as cut a part out for a band is fascinating.Our advertising and marketing for those rings talks about the past, the soldiers, where the tool was actually used, and also points like that. My partner and I studied filmmaking in university. We utilize our skill-sets to educate and narrate. For instance, I lately got an email from a client that shared that his grandfather used to drive M1 tanks. The client blessed some of those bands to his gramps, and also they possessed pretty a mental swap. It behaves to help customers associate with their past times and develop one thing significant.Bandholz: Where can folks purchase a band coming from you?Ruggiero: ManlyBands.com. We have photos on Instagram, as well. I'm on Twitter and also LinkedIn.